“Like any great innovation in music, usually the good stuff comes when people start to use it in the wrong way”
: Documentary Series
Apple TV+ / Tremelo Productions
Watch
The Sound
We created the animated sequences for the six part docuseries that explores the intersection of technology and musical innovation from heroes and hitmakers such as Paul McCartney, DJ Premier, Charli XCX, Dave Grohl, Questlove and many others.
The animation was deliberately based on how
limitations can fuel creativity, in visual art as well as music.
“Despite our best intentions, we landed on the style unintentionally.”
Rough Color Boards as Visual Style.
After a few rounds of a more polished direction, we realized things felt a little too, “expected.” Nothing quite seemed to capture the rough immediacy of our color boards, so we decided, “why not make that our thing?”
Using little more than the lasso tool really freed us up to let loose creatively. The spots are filled with rough, jagged edges, accidental color overlays, and all sorts of unintentionally discovered goodness, which made it just plain fun.
: Color Boards for Dave Grohl
Electric Colors, Musical Shapes and Fluid Animation.
: The Sequences
Mark Ronson / Drums
Quest / Drums
Charlie XCX / Autotune
T Pain / Autotune
The Beastie Boys / Distortion
Quest / The Club
Dave Grohl / Drums
Mark Ronson / Synth
A Box of Markers, Music and all those Exciting Early Ideas.
: Concept Artwork
Sometimes, Unfinished is as “Finished” as you need.
: Final Artwork
“Meaning is still the most important part of music. Technology is there to help support that. ”